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GMC formerly known Federation of African Media Women Zimbabwe is a legally registered organisation that primarily advances the cause of women media practitioners as well as empowers women through the media. GMC has been specifically advocating around gender and media issues since its inception in 1985.

Since its formation, the organisation has recorded some successes as evidence by the number of female journalists working in the media and the promotion of some into senior positions. It has also been a key player in pushing for the adoption and implementation of gender policies in the media in Zimbabwe. Although there has been mixed reactions in this drive, the issues remain on the agenda of key priority areas for media development in Zimbabwe.